AnandRathi is a large financial company with large footprints across India and abroad, operating in over 1200 locations through its branches, sub-brokers, and representative offices. The company follows a strict customer-centric approach with a clear focus on providing long term value addition to clients while maintaining the highest standards of excellence, ethics and professionalism.

AnandRathi is a large financial company with large footprints across India and abroad, operating in over 1200 locations through its branches, sub-brokers, and representative offices. The company follows a strict customer-centric approach with a clear focus on providing long term value addition to clients while maintaining the highest standards of excellence, ethics and professionalism.

AnandRathi was dealing with outdated and legacy phone systems technology that prevented them from benefiting from the latest advancements in voice and data technology. For a company where effective and uninterrupted communication forms the backbone of the business model, the limitations of the phone systems was a threat. The company needs business-critical functionalities like video calling, conferencing, conference bridge, IP-based telephony, etc., to effectively manage their operations. Being on a traditional system meant that they required frequent hardware upgrades to deal with a growing network, which involved increased investment of money and man-hours. Maintenance and management of aging phone systems across multiple sites also meant exorbitant and unjustifiable monthly telephone bills. There was no scope for intercom between the offices. The other challenges were no control over Caller ID, individual Voicemails, remote call logs, call recording, and so on.